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Intro Chaos The Lizard Brain


Change Manner of Thinking

chaos of the Lizard

My shadow assures no infection of psycho-analyzation or brain biology may comprehend the random combinations within chaos where impulse trigger reaction trigger impulse, but that does not mean no one is not trying.

My Shadow reminds the Rules of War have changed.

Chaos as The Lizard Brain

The Lizard Brain, my shadow explains, exists for all things Chaos.

Chaos is the cradle of all things emotion, addiction, mood, and "other" mental and emotional.

When Neuroanatomists discovered the limbic cortex in 1954, the Lizard Brain awakened the shadows of modern civilization through Synergetic massage and manipulation.

Retreat further into the recesses of time to 1930 when the shadow of Walt Disney conspired to infect the collective conscience through the meshwork of synergetic marketing. The word Synergy literally means "working together." Synergy combines forces to work for the creation of the whole that is greater than the sum of its parts. 

As applied to marketing strategy, success of marketing strategy requires recognition that consumers have differing impressions about businesses or products. Differences in impression, opinions reside within the cradle of all things emotion, addiction, mood, and "other" mental and emotional.

One size, one sign, one advertisement does not fit all. The wide net cast by synergetic marketing snags the warys, unwary and clue less alike through psychology and color which work together to influence the chaotic imaginings of the Lizard Brain.

Synergetic marketing targets Chaos to persuade purchasing decisions.

Nothing is off limits.

One or all of these tactics employed.

  • Humor
  • Sexuality
  • Insecurities
  • Mood Colors
  • Pseudoscience
  • Reverse Psychology
  • Euphemisms
  • Anthropomorphization

Stage is set

My Shadow would remand visiting shadows to peruse the timeline of a representative portion of the fast food invasion upon the planet:

Fast Quick Food Restaurants

1921 White Castle First fast food drive in restaurant
1930 Disney develops "marketing synergy," merchandising toward sale to children
1940 McDonalds founded
1946 Dwarf Grill (Chick-fil-A)
1952 Kentucky Fried Chicken
1954 Burger King
1955 McDonald's Corporation founded partnership between Ray Kroc and the McDonald brothers.
1958 Pizza Hut
1962 Taco Bell and Subway
1963 The Pepsi Generation" kicks off the cola wars.
1968 McDonald's restaurant franchises exceed 1000 in the USA.Sales exceed one billion burgers.
1969 Wendy's founded
1972 McDonald's introduces Egg McMuffin
1948 The Kraft Television Theater." as television enters American homes
1967 Fritos Corn Chips Frito Bandito voiced by Speedy Gonzalas Mel Blanc
1963 McDonald's sponsored the children’s television show, Bozo’s Circus Ronald MacDonald, slogan “billion served”
1961 Chick-fil-a invents pressure-fryer that cooks chicken sandwich in the same amount of time as a hamburger.
1972 McDonald's Egg McMuffin
1977 Burger King partners with Lucasfilm to promote Star Wars
1979 McDonald’s Happy Meal, 8,000 children's playgrounds at its US restaurants.
1984 Wendy's "Where's the beef?"
1996 Disney partners with McDonald's - link products
1999 MTV TV debuts frenetic videos and change the nature of commercials.
1993 Colorado Springs starts a nationwide trend allows school districts to advertise/promote fast food products on school premises.
1997 "Taco Bell Chihuahua" mascot for the Taco Bell restaurant chain from 1997 to 2000.
1998 Godzilla advert stars Taco Bell Chihuahua.
2005 US House of Reps protect fast food from litigation by individuals who claim obesity connection with fast food consumption.
2005 Carl's Jr. bikini-clad Paris Hilton writhes on an expensive luxury car while enjoying a large burger

The Lizard brain

As the concept of contrary is my shadow, the Lizard brain, my shadow insists, is not the problem, nor the tyranical beast of synergetic marketing of which the annoying, obnoxious and insidious malicious massage, the prying and prodding of chaos is eternally fond for the shadow craves the challenge, the opportunity to heave chaos upon Control.

Chaos, my shadow reminds may not be not controlled, it can only be managed through the "Other."

Synergenic Marketing Defense System (SMDS)

The War between Chaos and Control

My Shadow promises soon to describe the Other.


Psychology Synery marketing fast food


Here's a nice graphic from the scientificamerican site on how we see