banner bs

Life in the Fat Lane

Life in the fat lane

Since the War on Fat began, in the 1980's, Obesity rates have doubled.

For the past 100 years fast food marketing has worked to infect our lizard brains.

Food marketing targets vunerabilities and manipulates through psychology and color to break down defense mechanisms – The Lizard brain Virus.

We don't need no stinkin War on Fat, we need upgrades to our brain's internal security programs.

The Definition of FAT:

Fat vs morbidly obese

  • Too Flabby
  • Corpulant
  • Obese
  • The best or Most Rewarding Part (1560)

But we are more than just Fat

We are infected with a brand new "disease," thanks to fast-food and marketing, with what is now called Morbidly Obese.

The "Internet" defines Morbid thusly:


  • Unhealthy
  • Unwholesome
  • Gloomy
  • Extreme
  • Gruesome
  • Grizzly



Treatments, Advice, Myths and Legends

Per the "Internet"

steaming pile of excuses vs golden orb of truth

Weight the Truth, Facts, What Works

vs Steaminng Pile of Excuses

Advice World Wide Web:

Morbid Obesity

As Per the Internet

Our all time favorite claim is - To “qualify” for weight loss surgery you must be considered morbidly obese.

And then there are the odd-ball, whackadoo theories about shower curtains: Vinyl plastic compound tributyltin (TBT) in shower curtains can trigger obesity for three generations.


  • Myth: Chronic Condition for which there is no cure
    False – People can and do lose weight

  • Myth: To be so fat your life has no worth

  • Myth: Blame your genes
    Between 1980 and 2000, the number of obese people doubled – too fast for genetics to be solely responsible. (see 1970's)

  • Myth: No self control
    Ignores external stimilus influences. Personal resolve ignores how how surroundings and mental states determine what/how people eat.

  • Myth: Too sedentary lifestyle
    People can and do lose weight without exercise. We consume 500 more calories per day now than in the late 1970s before obesity rates accelerated. We eat the equivalent of Thanksgiving feasts twice a week.

  • Myth: Curable through education on diet and nutrition
    A 2012 Hopkins study discovered 60 % (6 out of 10) doctors and nurses today are overweight or obese. Nearly 70% of U.S. adults are overweight or obese. We ask, If people who provide health care cannot control their weight, why would nutrition education alone make a difference for others?

  • Myth: Lack of access to fresh fruits and vegetables
    People ignore choices. Junk-food marketing dominates in convenience stores and supermarkets.

  • Myth: Eligible for Gastric surgery
    Permanent tether to expensive customized health care and can regain weight

  • --> Chapter 2