Intro Chaos The Lizard Brain
Change Manner of Thinking
My shadow assures no infection of psycho-analyzation or brain biology may comprehend the random combinations within chaos where impulse trigger reaction trigger impulse, but that does not mean no one is not trying.
My Shadow reminds the Rules of War have changed.
Chaos as The Lizard Brain
The Lizard Brain, my shadow explains, exists for all things Chaos.
Chaos is the cradle of all things emotion, addiction, mood, and "other" mental and emotional.
When Neuroanatomists discovered the limbic cortex in 1954, the Lizard Brain awakened the shadows of modern civilization through Synergetic massage and manipulation.
Retreat further into the recesses of time to 1930 when the shadow of Walt Disney conspired to infect the collective conscience through the meshwork of synergetic marketing. The word Synergy literally means "working together." Synergy combines forces to work for the creation of the whole that is greater than the sum of its parts.
As applied to marketing strategy, success of marketing strategy requires recognition that consumers have differing impressions about businesses or products. Differences in impression, opinions reside within the cradle of all things emotion, addiction, mood, and "other" mental and emotional.
One size, one sign, one advertisement does not fit all. The wide net cast by synergetic marketing snags the warys, unwary and clue less alike through psychology and color which work together to influence the chaotic imaginings of the Lizard Brain.
Synergetic marketing targets Chaos to persuade purchasing decisions.
Nothing is off limits.
One or all of these tactics employed.
- Mood Colors
- Reverse Psychology
Stage is set
My Shadow would remand visiting shadows to peruse the timeline of a representative portion of the fast food invasion upon the planet:
Fast Quick Food Restaurants
|1921||White Castle First fast food drive in restaurant|
|1930||Disney develops "marketing synergy," merchandising toward sale to children|
|1946||Dwarf Grill (Chick-fil-A)|
|1952||Kentucky Fried Chicken|
|1955||McDonald's Corporation founded partnership between Ray Kroc and the McDonald brothers.|
|1962||Taco Bell and Subway|
|1963||The Pepsi Generation" kicks off the cola wars.|
|1968||McDonald's restaurant franchises exceed 1000 in the USA.Sales exceed one billion burgers.|
|1972||McDonald's introduces Egg McMuffin|
|1948||The Kraft Television Theater." as television enters American homes|
|1967||Fritos Corn Chips Frito Bandito voiced by Speedy Gonzalas Mel Blanc|
|1963||McDonald's sponsored the children’s television show, Bozo’s Circus Ronald MacDonald, slogan “billion served”|
|1961||Chick-fil-a invents pressure-fryer that cooks chicken sandwich in the same amount of time as a hamburger.|
|1972||McDonald's Egg McMuffin|
|1977||Burger King partners with Lucasfilm to promote Star Wars|
|1979||McDonald’s Happy Meal, 8,000 children's playgrounds at its US restaurants.|
|1984||Wendy's "Where's the beef?"|
|1996||Disney partners with McDonald's - link products|
|1999||MTV TV debuts frenetic videos and change the nature of commercials.|
|1993||Colorado Springs starts a nationwide trend allows school districts to advertise/promote fast food products on school premises.|
|1997||"Taco Bell Chihuahua" mascot for the Taco Bell restaurant chain from 1997 to 2000.|
|1998||Godzilla advert stars Taco Bell Chihuahua.|
|2005||US House of Reps protect fast food from litigation by individuals who claim obesity connection with fast food consumption.|
|2005||Carl's Jr. bikini-clad Paris Hilton writhes on an expensive luxury car while enjoying a large burger|
The Lizard brain
As the concept of contrary is my shadow, the Lizard brain, my shadow insists, is not the problem, nor the tyranical beast of synergetic marketing of which the annoying, obnoxious and insidious malicious massage, the prying and prodding of chaos is eternally fond for the shadow craves the challenge, the opportunity to heave chaos upon Control.
Chaos, my shadow reminds may not be not controlled, it can only be managed through the "Other."
Synergenic Marketing Defense System (SMDS)
The War between Chaos and Control
My Shadow promises soon to describe the Other.
Here's a nice graphic from the scientificamerican site on how we see