Race for the Money

Ch 5 Race for the Money

Fast Food TV Ads

Race for the money!

1970 Fast food market reaches $6 billion

2015 Fast Food market exceeds $570 Bilion

Which is over a 10,000 % increase. By the age of 11 most American children view 615 Fast Food television advertisments annually.

Synergetic Marketers Utilize Psychology and Colors to influence decisions.

Nothing is off limits.

One or all tactics employed.

Psychology in target Advertising

  • Humor
  • Sexuality
  • Insecurities
  • Mood Colors
  • Pseudoscience
  • Reverse Psychology
  • Euphamisms
  • Anthromorphification